Rokid
AR Personal Assistant
Glasses and a personal assistant that helped people cross language barriers, understand what they saw, and move through the world with more independence.
Consumer AR from 0 to 1 · Grew to millions in revenue
My role
Head of Product
I owned the P&L and led product and business teams, taking consumer AR from 0 to 1.
Product
The problem
The world asks too much to understand
The world asks too much to understand
The world asks too much to understand
People hit barriers everywhere. A conversation in a language they did not speak. An unfamiliar city with no easy way to navigate. An object or scene they could not identify. For someone with low vision, everyday tasks that quietly cost independence.
The vision
An assistant should travel with you
An assistant should travel with you
An assistant should travel with you
We built glasses and a personal assistant to help people understand what they were seeing, cross language barriers, and move with more independence. Glasses could understand what the wearer saw and place useful information directly into their field of view.
The approach
Independence was the product
Independence was the product
Independence was the product
We designed around human independence, not features. Live translation to speak freely abroad. Vision and voice to understand what stood in front of you. Glanceable navigation to move through a city without looking down. Vision enhancement to restore everyday confidence for low vision.
The proof
Taking the glasses from 0 to 1
Taking the glasses from 0 to 1
Taking the glasses from 0 to 1
As Head of Product, I helped take the glasses and personal assistant from 0 to 1, after leading launches across Rokid's smart speakers and companion assistant. Consumer AR required wearability, optics, battery, cameras, voice, vision models, and a developer platform to become one product.
The belief
Independence is the measure
Independence is the measure
Independence is the measure
The most meaningful future for AR was never more information in front of someone's eyes. It was the freedom to understand, navigate, and participate with fewer barriers. That is the measure I hold the work to.
An assistant should travel with you.
Before the glasses, I led product launches across Rokid’s smart speakers and companion voice assistant. That work taught me that an assistant becomes useful only when hardware, voice, context, and daily behavior fit together.
Glasses opened a different possibility. The assistant could understand what the wearer was seeing and place information directly into their field of view.
Independence was the product.
Cross a language barrier
Live translation could help someone speak and move more freely in a country where they did not know the language.
Understand the world in front of you
Vision and voice could identify objects, explain context, and surface useful knowledge without reaching for a phone.
Find your way without looking down
Glanceable navigation could guide someone through an unfamiliar city while keeping their attention on the people and place around them.
Regain everyday confidence
Vision enhancement and voice guidance could support people with low vision as they handled daily tasks more independently.
Hardware and software had to become one.
Consumer AR required more than an impressive demo. Wearability, optics, battery, thermal limits, microphones, cameras, voice interaction, vision models, and the developer platform all shaped what the product could become.
As Head of Product, I helped take the glasses and personal assistant from 0 to 1 with teams across hardware, optics, industrial design, AI, software, operations, partnerships, and go-to-market.
Technology can expand a point of view.
The same platform opened experiences beyond everyday assistance. Visitors could understand a race from a driver’s point of view, while partners explored new ways to support people with limited vision.
Independence is the measure.
The most meaningful future for AR was never more information in front of someone’s eyes. It was the freedom to understand, navigate, and participate with fewer barriers.
Explore the work
Product · Rokid company milestones
Coverage · South China Morning Post
Built collaboratively across hardware, optics, industrial design, AI, software, product, research, operations, partnerships, and go-to-market teams.
Let’s exchange ideas about technology that helps people live better.
Let’s exchange ideas about technology that helps people live better.